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Regulatory Framework - AVMSD - Codes of conduct - Workshop

WORKSHOP ON
CODES OF CONDUCT ON AUDIOVISUAL COMMERCIAL COMMUNICATIONS OF FOODS HIGH IN FAT, SUGAR AND SALT TO CHILDREN

The European Commission organised a workshop on codes of conduct on audiovisual commercial communications of foods high in fat, sugar and salt to children (Brussels, 7 December 2009).

The Audiovisual Media Services Directive places an obligation on the Commission to encourage media service providers (both traditional and on-demand) (art. 9.2) of the Audiovisual Media services – AVMS - Directive) to develop codes of conduct relating to audiovisual commercial communications for HFSS food to children.

This workshop was intended to allow an exchange of views and best practices between the various stakeholders, notably advertisers, audiovisual media service providers, consumers and regulatory authorities.

Read the presentations (pdf English)

Existing self-regulatory mechanisms

dotFood and beverage advertising to children
- Will Gilroy, Communications Director (WFA)

dotRole of SRO- example from Belgium Jury d'Etique Publicitaire (JEP)
- Mr. Piet Jaspaert, Chairman of the JEP, Vice-Chair of EASA

dotDanish Code of Conduct
- Ole Linnet Juul, Director General, the Danish Food and Drink Federation

Initiatives undertaken by audiovisual media service providers

Example from public service broadcaster
– Dr Renate Dörr, ZDF

Self-regulation by commercial broadcasters
- Heiko Zysk, Deputy Director Media Policy, ProSiebenSat.1

The role of the regulatory authorities

British rules on food advertising to children
- Peter Burton, Head of Commercial Policy, OFCOM

Irish Code on audiovisual media services
- Aoife Clabby, Policy Manager, Broadcasting Authority of Ireland

Policy developments in the area of food advertising to children

The role of EU Platform for Diet, Physical Activity and Health
- Ase Fulke,  DG SANCO

Global developments with respect to food advertising to children
- Sofie Randby, WHO

French policy debate
- Arnaud Esquerre, Direction du Développement des Médias

Belgian view on food advertising
- Laurence Doughan, Coordinator of Belgian National Plan Nutrition Health,
Federal Public Service Health, Food chain Safety and Environment

Spanish approach to advertising of food products
- Juan-Manuel Ballesteros, Spanish Food Safety and Nutrition Agency (AESAN)

dotDownload the programme pdf English

dotSpecific Privacy Statement pdf English

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