On 15 June 2007, the Council invited the Commission to come forward with a proposal for a school fruit scheme as soon as possible based on an Impact assessment of the benefits, practicability and administrative costs involved.
In the context of the reform of the Common Market Organisation (CMO) for Fruit and Vegetables, the Council launched a Declaration stating that "…In light of the dramatic increase in obesity amongst school children, which has been highlighted in the recently published Commission White Paper 'A Strategy for Europe on Nutrition, Overweight and Obesity related health issues', the Council invited the Commission to come forward with a proposal for a school fruit scheme as soon as possible based on an Impact assessment of the benefits, practicability and administrative costs involved".
The aim would be to reverse children's stagnated consumption of fruit and vegetables, as an effort to tackle child obesity and chronicle diseases linked to unhealthy diet.
The work on the Impact assessment was started in September 2007. It was conducted by an Inter-Service Steering Group which comprised all relevant Commission services (including the Directorates-General for Health and Consumer Protection, Environment, Budget and Competition) and was chaired by the Directorate-General for Agriculture and Rural Development. It set out to identify possible implementation models and the added-value of EU action. It included an extensive consultation process, comprising expert hearings, an extended Advisory Group, discussions with the Member States and a public consultation. The final report and the proposal was put forward on 8 July 2008.