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The Euro

Information and communication initiatives
aiming at specific audiences about
the Euro / Information projects on the Euro


Official title

Information and communication initiatives aiming at specific audiences about the euro.


Legal references

  • Call for proposals of information and communication initiatives aiming at specific audiences about the euro, published in OJ C 212 of 25.7.2000.

  • The call is in accordance with the European Commission’s communication on the information strategy for the euro (COM(2000) 57 final) and in the context of the information programme for the European Citizen - PRINCE.

  • Launched by the Commission in October 1995, the programme PRINCE includes three priority information actions (“ The Euro: A currency for Europe ”, “ Citizens First ” and“ Building Europe Together ”).



Due to the fact that the number of information products and initiatives on the euro has grown significantly and that the awareness levels among the general public and business have increased, the Commission’s objective is to respond to the specific need for information on the introduction of the euro, before coins and notes are due to come in to circulation.

The activities must meet the following aims:

    (a) increase the awareness of the target audiences or their representative organisations of the need to make active preparations for the changeover to the euro;

    (b) produce and/or disseminate information tools, services or practices geared to the specific features and needs of these audiences;

    (c) develop or contribute to:

    • filling a gap in access to information,
    • identifying good practice,
    • exchanging experience,
    • evaluating information actions on the Euro in terms of audiences and their state of preparation for the Euro,
    • knowledge of the specific features of these audiences in terms of the changeover to the Euro from a concrete and operational angle.


Target public/ operators

Small and medium-sized enterprises (in particular activities relating to micro-enterprises, small traders, firms located in rural or isolated areas, small enterprises), women’s organisations, youth organisations, sports associations, young people in schools (6 to 18 years old), vulnerable groups (senior citizens, the deaf and hard of hearing, the blind and partially sighted, those with learning difficulties and the socially excluded) and regional and local authorities located in the outermost regions.



The deadline for the submission of applications was 2 October 2000.


Eligible measures

The actions proposed must, as a rule, have a direct practical impact in at least three Member States, where at least one of which is in the euro zone.

Organisations granted support must:

  • be legally constituted and registered in one of the 15 Member States,

  • be trans-European or belong to a European network and have proven experience in carrying out information activities at this level,

  • be non-profit making,

  • present a detailed communication plan clearly identifying the target audience, the information services to be conducted and the products to be developed or disseminated, the results to be expected from the activities carried out and the evaluation method to be applied,

  • present a detailed balanced financial plan, calculated in euro, based on different sources of private and public financing.


European Union financial support

The total budget for funding assigned to this call for proposals is about EUR 5 million. The Commission seeks to support projects requesting the sum of between EUR 50 000 and EUR 300 000. The financial assistance, which is limited to eighteen months, cannot be more than 75 % of the total cost of the project.



The proposals submitted and selected must be executed within 18 months, starting on the date the contract is signed and shall end by 30 June 2002 at the latest.

An initial report on how far the project has progressed must be submitted within three months of the project start date, while a detailed management report, a detailed financial report and a list of invoices and accounting documents are to be handed to the Commission no later than three months following the completion of the project.


Communication supports

Interested parties must ask the Commission in writing to obtain the explanatory vade-mecum and the grant application form.

Instructions and rules for drawing up and submitting the proposal, covering all the relevant information, formalities and documentation are available on the internet, at the following address:


Additional sources of information

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