Marketing Quality Rural Tourism
LEADER I and tourism: some examples
The Creggan Rural Tourism Centre (Northern Ireland)
document type: case study
keywords: tourism, culture
source: LEADER technical dossier
The Northern Ireland LEADER zone, piloted by the Northern
Ireland Rural Council, involves five separate rural areas,
each with its own local action group.
These five entities share the same difficulties: high
unemployment, excessive dependence on agriculture, high
population outflow, housing problems, difficult access to
public or private services.
In the Sperrins, an area of hills and peat bogs, farming
is the main occupation, but tourism and leisure activities
are growing in importance.
Mid Ulster Enterprises (Creggan) Ltd, which is managing
the local LEADER programme, has drawn up an integrated
development plan revolving around the establishment of a
tourism centre near an archaeological site (Bronze Age
megaliths, neolithic tombs).
The Creggan Rural Tourism Centre incorporates:
- - a restored 19th century farm which can provide tourist
- - a cultural and environmental interpretation centre
(aim: 20,000 visits per year);
- - holiday cottages/flats (reconstitution of
"clachans", small hamlets of traditional
- - 3 workshops for craft businesses;
- - 5 units for the mushroom trade (production, packaging,
The project has already generated considerable local
interest and involvement. The site's cultural vocation -
promotion of the Gaelic language and culture - has also
strengthened regional identity.
In addition to the indirect economic spin-offs generated
by the tourism activity, it is estimated that around 26 jobs
have been directly created on the site.
Mushroom production began in January 1994. It involves 2
full-time and 8 part-time employees. Once the interpretation
centre becomes fully operational, it will supply four
full-time jobs and six seasonal jobs. Between 4 and 6 extra
jobs should be created by the craft units.
Group name: Northern Ireland (UK09)
Project type: tourism and cultural centre
Total cost: 1 749,800 ECU
Private: 871,000 ECU
Public: 37,440 ECU
LEADER I: 841,360 ECU