[ Contents ]
From strategy to action:
The various methods of project selection
1.5 Distribution methods and strategies
As far as the methods of distribution are concerned, we can distinguish in
particular between general public distribution and distribution which is
more targeted, more personalised:
- the first has access to the media in particular (printed press, radio, television), posters, public information meetings;
- the second follows a "door-to-door" approach, coordination carried out directly with actors sounded out as interesting project leaders.
In many cases, a combination of both types of distribution is used: wide-reaching distribution enables the LAGs to guarantee transparency and avoid any pressure, whereas the more personalised methods of distribution (visits, information meetings, helping candidates to put together their applications, methodological support, prior organisation of joint approaches, etc.) enable the project leaders to be mobilised and guarantee a better targeting of the projects.
Distribution is often taken care of by the LAGs themselves, but outside mediators are also used.
In the context of LEADER II, the Sierra de Béjar y Sierra de Francia LAG (Castile-Leon, Spain) has organised a genuine information campaign on its development strategy and priority objectives:
- the drafting and distribution of 2 500 leaflets presenting the programme and the LEADER group, emphasising the importance of certain criteria such as the innovative nature of the projects proposed and compliance with the priorities listed in the LAG's rural innovation programme;
- 9 advertisements on local radio;
- 3 advertisements in 3 local newspapers;
- the sending of a letter and brochure to 97 local organisations and 200 individuals;
- 5 information meetings organised in different parts of the area;
- 4 sectoral information sessions.