Promotion of EU farm products: How does it work?
The priority areas and criteria for funding actions under the promotion policy are set out each year in a work programme.
On this basis, calls for proposals are published, detailing the different types of funding schemes available and the procedures to follow.
Calls for tenders may also be published all year round.
Proposals are evaluated by the Consumers, Health, Agriculture and Food Executive Agency (CHAFEA), assisted by external experts.
External experts are selected through calls for expression of interest.
Each year, the proposals to be co-funded are announced in awarding decisions.