A dynamic promotion policy oriented towards the needs of the sector on European and world markets.
The Commission has developed a promotion policy since many years. Determined to maintain the conditions of competitiveness for years to come and thus meet the needs of the sector in the European and global markets, the Commission opted for a revision of this framework in a phased approach.
After the consultation phase (the "Green Book"), the European Commission presented in March 2012 a strategic guidance document ("communication") and in November 2013 a legislative proposal. A political agreement was reached on 1 April between the Commission, the Council and the European Parliament on the promotion policy of the EU.
The new regulation was formally adopted on 22 October 2014 and published on 4 November 2014. It will enter into force on 1 December 2015.
4 November: publication of Regulation (EU) No 1144/2014
22 October: signature by the Council and the European Parliament
16 September: following legal-linguistic finalisation, a corrigendum to the EP's position [139 KB] was adopted.
July: legal/linguistic finalisation of the text by the Council and the EP
21 November: presentation of the legislative proposals
30 March: adoption of the communication on promotion of agricultural products
30 January: publication of the external evaluation study on the functioning of the horizontal scheme for promotion of agricultural products
29 November: conference on promotion policy organised in Warsaw by the Polish presidency and presentation of the conclusions of the green paper consultation
7 October: end of the green paper public consultation (173 contributions received)
14 July: adoption of the green paper on promotion of agricultural products and launch of the public consultation