Developing the promotion of EU farm products
The current policy for information and promotion for agricultural products has achieved good results but the Commission is convinced that the policy could be simplified and improved to better address the needs of the European and the world markets.
A revised policy on promotion should help to make the assets of European agriculture better known within the internal and external markets, as well as to bring the taste of Europe across the world.
Following a public consultation in 2011, the debate on the content of future promotion policy continued in 2012 on the basis of the Communication from the Commission.
On 21 November 2013 the Commission presented the legislative proposals designed to make the information and promotion policy a more ambitious and better targeted policy. The aim is to develop and open up new markets for European agricultural products on the Internal Market and in the Third Countries, and to increase consumer awareness of their quality.
21 November: presentation of the legislative proposals
30 March: adoption of the communication on promotion of agricultural products
30 January: publication of the external evaluation study on the functioning of the horizontal scheme for promotion of agricultural products
29 November: conference on promotion policy organised in Warsaw by the Polish presidency and presentation of the conclusions of the green paper consultation
7 October: end of the green paper public consultation (173 contributions received)
14 July: adoption of the green paper on promotion of agricultural products and launch of the public consultation