Developing the promotion of EU farm products
The current policy for information and promotion for agricultural products has achieved good results but the Commission is convinced that the policy could be simplified and improved to better address the needs of the European and the world markets.
A revised policy on promotion should help to make the assets of European agriculture better known within the internal and external markets, as well as to bring the taste of Europe across the world.
Following the green paper consultation in 2011, the Commission adopted a communication in March 2012 to launch a debate on the future promotion policy on the inter-institutional level.
This communication should lead to legislative proposals by the end of 2012.
2012
30 March: adoption of the communication on promotion of agricultural products
30 January: publication of the external evaluation study on the functioning of the horizontal scheme for promotion of agricultural products
2011
29 November: conference on promotion policy organised in Warsaw by the Polish presidency and presentation of the conclusions of the green paper consultation
7 October: end of the green paper public consultation (173 contributions received)
14 July: adoption of the green paper on promotion of agricultural products and launch of the public consultation