Navigation path

Additional tools

Promotional measures

Green Paper on promotion measures and information provision for agricultural products

A reform is under way which will ensure that the common agricultural policy (CAP) feeds directly into the Europe 2020 Strategy for intelligent, sustainable and inclusive growth by promoting an agriculture sector which delivers food security, a sustainable use of natural resources and more dynamic rural areas. This calls in parallel for a fundamental review of the policy for information provision and promotion measures for agricultural products, which is one of the instruments of the CAP. The Green Paper on promotion measures and information provision for agricultural products opened this debate.


Objective

The aim of this Green Paper was to open this debate by speaking to all of the players concerned – consumers, producers, distributors and authorities – with the objective of shaping a new promotion and information strategy which will be targeted and ambitious in scope in order to draw greater benefit from the considerable resources of Europe's farming and agri-food sector.

 

>> Read the Green Paper pdf - 119 KB [119 KB] български (bg)čeština (cs)dansk (da)Deutsch (de)eesti keel (et)ελληνικά (el)español (es)français (fr)italiano (it)latviešu valoda (lv)lietuvių kalba (lt)magyar (hu)Malti (mt)Nederlands (nl)polski (pl)português (pt)română (ro)slovenčina (sk)slovenščina (sl)suomi (fi)svenska (sv)

>> Read the citizens' summary pdf - 19 KB [19 KB] български (bg)čeština (cs)dansk (da)Deutsch (de)eesti keel (et)ελληνικά (el)español (es)français (fr)italiano (it)latviešu valoda (lv)lietuvių kalba (lt)magyar (hu)Malti (mt)Nederlands (nl)polski (pl)português (pt)română (ro)slovenčina (sk)slovenščina (sl)suomi (fi)svenska (sv)

>> Read the press release български (bg)czech (cs)dansk (da)Deutsch (de)eesti (et)ελληνικά (el)español (es)Français (fr)Gaeilge (ga)hrvatski (bg)italiano (it)latviešu (lv)lietuvių (lt)magyar (hu)Malti (mt)Nederlands (nl)polski (pl)português (pt)română (ro)slovenčina (sk)slovenščina (sl)suomi (fi)svenska (sv) and the notice of extension of the deadline for submission of contributions

>> Watch a video clip produced by europarltv.eu mpeg-4v - 7 MB [7 MB]

 

Background

The quality of Europe’s agricultural and agri-food products is widely acknowledged. The result of tradition, know-how and the innovative ability of producers, the European model is also the legacy of a strong Common Agricultural Policy (CAP) and of standards of production unmatched anywhere in the world. We should be promoting this model, which plays a crucial role in the European Union’s ability to create growth in local economies, meet the expectations of European consumers and create interest among consumers in other countries.

However, the success enjoyed by Europe’s agricultural and agri-food sector should not hide the considerable challenges facing it. First of all, the strides made by EU producers in the areas of sanitation, the environment or animal welfare are not always known or given due recognition. Secondly, new players have arrived on the scene as genuine competitors both in traditional EU markets and in emerging markets. Finally, the EU has a culinary heritage of great diversity that should be exploited to the full.

The CAP enables better use to be made of the potential of the European agricultural and agri-food sector. A reform is under way which will ensure  that this policy feeds directly into the Europe 2020 Strategy for intelligent, sustainable and inclusive growth by promoting an agriculture sector which delivers food security, a sustainable use of natural resources and more dynamic rural areas. This calls in parallel for a fundamental review of the policy for information provision and promotion measures for agricultural products, which is one of the instruments of the CAP.

 

What happened next?

A report summarizing the contributions was presented at the conference "Promotion of European agriculture: a new approach" organised by the Polish Presidency in Warsaw on 29 November 2011.

 

>> Read the summary report pdf - 291 KB [291 KB] français (fr)

>> Read the contributions 

>> More about the conference

 

At the inter-institutional level

The Council provided political orientations in December 2011 with Council's conclusions pdf - 91 KB [91 KB] Deutsch (de) français (fr) .

The Economic and Social Committee made recommendations in its opinion of 7 December 2011 pdf - 71 KB [71 KB] Deutsch (de) français (fr) .

The Committee of the Regions made recommendations in its opinion of 15 December 2011 pdf - 144 KB [144 KB] Deutsch (de) français (fr) .

 

Help us improve this website

Did you find what you want?

YesNo

What were you looking for?

Any suggestions?