“Promotion of European Agriculture – a New Approach” (Conference, Warsaw, Poland, 29/11/2011)
Organised by the Polish Presidency, the conference touched on the themes of the highest importantance for all the EU promotion policy stakeholders being an important forum for the discussion on the Green Paper on promotion measures and information provision for agricultural products.
Topics related to the future of European promotion policy in the context of the publication of the Green Paper, as well as the presentation of the initial results of the public consultation on the Green Paper [291 KB] were the key focus of the conference.
The review of promotion activities on the basic European agricultural markets was also presented and a debate on the effectiveness of promotion and information activities in the EU sector of agri-food products was held with the participation of the representatives of the European Commission, European Parliament and the key European branch associations. Modern tools of promotion were also discussed.
The conference was held with the participation of the representatives of EU Member States and Candidate Countries, European and Polish branch organizations as well as bodies coordinating the promotion and information activities.
Welcome speech: objectives and themes of the conference by Władysław Łukasik, the President of the ARR (Agencja Rynku Rolnego / Agricultural Market Agency)
Speech by Marek Sawicki, Minister of Agriculture and Rural Development
"Shaping the future of European promotion policy: The new promotion policy objectives in the context of the publication of a Green Paper on 'promotion measures and information provision for agricultural products: a reinforced value added European strategy for promoting the taste of Europe'" by Prof. Klaus-Dieter Borchardt, Director, Agriculture and Rural Development Directorate-General, European Commission
"What the public consultation on the Green Paper tells us! Presentation of the results of the consultation on the Green Paper" by Robert Taylor, Managing Director of ERA (European Research Associates) - Discussion
"Polish experience relating to the promotion of food products" by Piotr Kondraciuk, Director of Food Promotion Office, ARR
"Modern techniques of advertising / promotion" by Pawel Kowalewski, Vice-President of International Advertising Association
"The effectiveness of promotion schemes as a tool for shaping consumer attitudes on the EU market in milk and milk products" by Dr Johan (Joop) Kleibeuker, Secretary General of European Dairy Association / European Milk Forum
"Improving the efficiency of promotional activities in the market of meat products" by Witold Choinski, President of Polish Meat Association, UECBV (European Livestock and Meat Trading Union)
"Effective implementation of promotion schemes in situations of disruptions in the market in fruit and vegetables (EU market and third countries)" by Vincent Dolant, Vice-Chairman of FRESHFEL Promotion, Image and Communication Committee
"A new approach to the promotion of the European agriculture" by Luciano Trentini, Chairman of the EU Commission Advisory Group on Promotion
"Application of modern tools of promotion on the example of AMA Marketing" by Dr Stephan Mikinovic, Director General of AMA Marketing (Austria)
Panel discussion: "Effectiveness of promotion and information activities in the EU sector of agri-food products" (among others representatives of European Commission, European Parliament, Polish Ministry of Agriculture, CELCAA, AREPO)
Closing speech by Władysław Łukasik, the President of the ARR